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I blog a lot about social media and physicians utilizing online tools. Ultimately these topics raise a number of concerns about privacy and appropriateness, and rightfully so. Margalit Gur-Arie guest-blogged on KevinMD recently on the topic of privacy in the EHR era. Although some might paint her opinion as somewhat alarmist, she raises a number of excellent points about how health information is being captured -- and shared.
"As we move to electronic health records (EHR), the debates over security and privacy are becoming more frequent and more poignant.
We of course have HIPAA laws on the books and Office of the National Coordinator for Health Information Technology (ONC) has a Tiger team assembled to recommend privacy and security policies to Secretary Sebelius.
CIOs and entire IT departments are all focused on protecting the privacy of patients and their Personal Health Information (PHI). This is, of course, as it should be, but how about privacy of those taking care of patients? Do physicians have a right to privacy too?"
She brings up some interesting points about how physican data might be parsed and aggregated to track trends in prescribing habits, procedures ordered, time spent with patients, and so on. In the era of EHRs, coupled with the push for tracking performance data for Pay for Performance, QI, and other metrics, many of her concerns are echoed by other physicians. And her concerns about "Consumer Reports" style web sites are valid -- such sites already exist, such as HealthGrades.com and RateMDs.com. Google Health, which I wrote about a few months ago, links to reviews of physicians. Even Angie's List now has a section for rating doctors.
Sermo, one of the more popular online physician communities, makes its money not through advertising, but by providing access to a number of its information products, including access to discussions by Sermo members around drugs and therapies. Although Sermo is transparent about this and openly touts the products on its web site, some members may not realize that their conversations are providing data to interested parties.
So what do you docs in the trenches think? Does Margalit raise some valid concerns? Do you agree or disagree?
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EMR
I understand that the physican's EMR screen access is recorded systematically as they view EMR data and enter notes. This information is recoverable and can be used to demonstrate what the physician viewed and how much time he spend on each task. Kenneth Haft
Angie's List
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