Hi, and thanks for the feedback on the app pricing.
This is ACCP's first app, and there was a lot of internal discussion about how to price it. The ACCP-SEEK Pulmonary and Critical Care print editions are $200 each and contain 200 questions each ($1 per question). The Sleep Medicine print edition is $100 and contains 100 questions ($1 per question). And there's a lot of content in these products. It's not a small app that just does a couple of things like calculate ABGs. It's a 300 page book converted into an interactive mobile product fed through an app interface.
From the expense side, we had to pay a developer to create the app, and of course Apple takes a 30% cut of all iTunes App Store transactions.
So we asked ourselves, how should we price something that has all the content from the print editions, but allows the user to highlight, take voice notes, pinch and zoom images, link out to the abstracts of the references, etc? Actually there were suggestions to price it higher than the print price because of all that additional functionality, and to make up for the development costs and Apple's cut, but others thought that would definitely be too expensive.
The eventual decision was to price it the same as the print product at around $1 per question. At $9.99 per set of 10 questions, the app has the same content as the print product, but many enhancements and functionality that print could never have. And by breaking it up into sets, it could be purchased in bundles of questions rather than all at once at $100 or $200 per edition. Kind of like, buy as much or as little as you like, or can afford. Maybe buy 20 questions here or there and another 20 or 30 later.
We will continue to develop new apps, and we'll keep your comments in mind as we figure out the best way to package and price them.
Price Feedback
Hi, and thanks for the feedback on the app pricing.
This is ACCP's first app, and there was a lot of internal discussion about how to price it. The ACCP-SEEK Pulmonary and Critical Care print editions are $200 each and contain 200 questions each ($1 per question). The Sleep Medicine print edition is $100 and contains 100 questions ($1 per question). And there's a lot of content in these products. It's not a small app that just does a couple of things like calculate ABGs. It's a 300 page book converted into an interactive mobile product fed through an app interface.
From the expense side, we had to pay a developer to create the app, and of course Apple takes a 30% cut of all iTunes App Store transactions.
So we asked ourselves, how should we price something that has all the content from the print editions, but allows the user to highlight, take voice notes, pinch and zoom images, link out to the abstracts of the references, etc? Actually there were suggestions to price it higher than the print price because of all that additional functionality, and to make up for the development costs and Apple's cut, but others thought that would definitely be too expensive.
The eventual decision was to price it the same as the print product at around $1 per question. At $9.99 per set of 10 questions, the app has the same content as the print product, but many enhancements and functionality that print could never have. And by breaking it up into sets, it could be purchased in bundles of questions rather than all at once at $100 or $200 per edition. Kind of like, buy as much or as little as you like, or can afford. Maybe buy 20 questions here or there and another 20 or 30 later.
We will continue to develop new apps, and we'll keep your comments in mind as we figure out the best way to package and price them.
Best regards,
Steve