Member Communication and Engagement

Given the demanding nature of the profession of chest medicine, the American College of Chest Physicians (CHEST) employs a variety of elements that will engage the consumer—whether they are a member, a prospective member, or someone who is simply interested in learning the latest advances in the field.

Individuals engage differently, and CHEST caters to this variety of engagement preferences through targeted emails, organic social media content, and more. With time as the most precious resource, CHEST finds a way to communicate what the audience needs to know to further their careers and, ultimately, improve patient care.

ON THIS PAGE

Multimedia

Social Media

Direct Outreach

On the CHEST website

3,110,105
VIEWS

729,104
USERS

682,179
NEW USERS

1 min 41 s
AVERAGE ENGAGEMENT TIME

To attract and keep the interest of an audience, content needs to be fresh, engaging, and unique. In 2023, CHEST produced a wide variety of videos and podcasts tailored to appeal to the diverse interests of our audiences.

Watching CHEST

Knowing that today’s consumer is exceptionally visual and enjoys motion content, CHEST leaned heavily on video for a number of projects, including educational webinars, stories from our grant winners, overviews of our flagship programs like the First 5 Minutes^®, and more.

484
VIDEOS PRODUCED

1.1 M
VIEWS

4.6 M
IMPRESSIONS

Watch highlighted videos

CHEST 2023 Social Media Recap

First 5 Minutes^® Program Overview

CHEST Philanthropy Overview

Diagnosing Sepsis Animation

Listening to CHEST

Given the growing number of consumers getting their entertainment and learning materials through podcasts, CHEST leaned into the audio-only vehicle in 2023 by releasing several episodes on our CHEST Pulse podcast channel, including a series on unraveling complex cases of sepsis.

10
PODCAST EPISODES

2,677
DOWNLOADS

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Social media remains a critical means of communication between an organization and its consumers. To keep members and those interested in chest medicine updated with the latest news and advances, CHEST maintains five social media accounts: X (formerly Twitter), Facebook, Instagram, LinkedIn, and YouTube.

7,025
POSTS

255,011
FOLLOWERS

84,934
INTERACTIONS

85,757
LINK CLICKS

19,506,073
IMPRESSIONS


Posts	2,832	1,483	1,433	1,228	40
Followers	49,819	146,824	13,505	23,481	21,482
Impressions	4,190,415	3,703,223	2,642,618	847,051	8,122,766

Engage with CHEST on social media

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Direct outreach

Direct outreach takes many different forms at CHEST, including direct email campaigns and newsletters with daily or weekly updates on the latest in the field of chest medicine. While newsletters are distributed to a broad list of recipients, direct emails can be hyper-personalized to accomplish specific goals, like sending information about the CHEST Annual Meeting to an audience that is entering its final years of fellowship but has yet to attend a meeting. By hyper-targeting the outreach, the email becomes personalized and more likely to be read to completion, resulting in action.

709

EMAIL CAMPAIGNS

1.89 M

EMAILS SENT

CHEST also produces a monthly publication (CHEST Physician^®) and a variety of newsletters that are sent to passively communicate with members. The newsletters range from semi-targeted topic collection newsletters (asthma, COPD, sleep, and more) to the daily and weekly sends of CHEST Today^® and CHEST NewsBrief^® newsletters, which cover general chest medicine news, hot topics, and CHEST-specific news.

In 2023, supported by a grant/cooperative agreement from the CDC’s Department of Health and Human Services, CHEST added a newsletter dedicated to sepsis, which highlighted content from a new sepsis topic collection webpage.

SIGN UP FOR CHEST NEWSBRIEF »
READ CHEST PHYSICIAN »

386
TOTAL
NEWSLETTER SENDS

28K
CHEST TODAY
RECIPIENTS

10K
CHEST NEWSBRIEF
RECIPIENTS

22K
CHEST PHYSICIAN
RECIPIENTS

7,000
TOPIC NEWSLETTER
RECIPIENTS

Finally, CHEST utilizes direct outreach to promote members as expert sources to the media. In 2023, CHEST appeared in the media 452 times as a result of direct outreach and wide-reaching press release dissemination.

NOTABLE COVERAGE

Pulmonary Testing Based on Race, Ethnicity Found Flawed – MedScape

The Covid Booster and Flu Shot: Can You Get Both at Once? Doctors’ Advice for 2023-2024 – The Healthy by Reader’s Digest

Supplemental Oxygen Therapy: Types, Benefits And Safety – Forbes

VIEW ALL CHEST MEDIA COVERAGE »

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Member Communication and Engagement

On the CHEST website

Watching CHEST

Watch highlighted videos

Listening to CHEST

Social media

Top posts

Engage with CHEST on social media

Direct outreach