Member Communication and Engagement

Respecting the time demands on the medical professional, the American College of Chest Physicians (CHEST) uses online, digital, and multimedia platforms to deliver valuable content—and we are always innovating. CHEST takes a multipronged approach to reaching our audience through targeted emails, organic social media content, podcasts, videos, and more. Our content focuses on the latest medical news, advancements, and research—what our members need to know to further their careers, all with the goal of improving patient care. In 2025, digital screens were installed at CHEST Headquarters to directly communicate the latest news with visiting leadership, strategic partners, and those attending simulation or immersion courses.

A collage of CHEST promotions

ON THIS PAGE

Multimedia

Social Media

Direct Outreach

On the CHEST website

3.4
MILLION VIEWS

936,722
USERS

822,631
NEW USERS

01:16
AVERAGE ENGAGEMENT TIME

In 2025, CHEST enhanced the website user experience by reducing page load times, adding personalized elements to the site, redesigning user account pages, and many other technical improvements.

The website also supported CHEST initiatives by launching a new hub for advanced practice providers (APPs), including educational resources, relevant news, and details on earning the CHEST Critical Care APP certification.

Watching CHEST

Video content continues to draw high interest, whether it’s a webinar, simulation, annual meeting session, or informational video. During 2025, CHEST’s YouTube channel had 4,895,840 impressions, 377,365 views, and 26,892 subscribers. In addition, CHEST expanded its efforts to create short-format reels made specifically for displaying on social media and saw increased engagement as a result.

Currently, video content is viewable across multiple platforms, including the website. In 2025, CHEST MedCast launched as a one-stop resource for members and subscribers with exclusive educational content.

Learn more about CHEST MedCast »

43.6 K
HOURS WATCHED

9.74 M
IMPRESSIONS

33.4 M
UNIQUE VIEWERS

Watch highlighted videos

A CHEST Webinar on Seminal Non-Small Cell Lung Cancer Studies

An Interactive CHEST 2025 Poster Presentation

A Promotional Video for the CHEST APP Educational Videos

CHEST Enhances Lung Health and Sustainability with Solar Energy

Listening to CHEST

CHEST expanded its podcast offerings in 2025 with the launch of two new series. The Humanities podcast features discussions with authors of articles in the journal CHEST^® Humanities section and released three episodes in 2025. Additional episodes will be released in 2026.

Learn more about the Humanities podcast in the journal section of the Growth & Impact section of the report »

As the organization works to provide resources that help clinicians incorporate CHEST guidelines into their clinical practice, in 2025, CHEST released a new guidelines-based podcast. The three case-based episodes spotlighted lung cancer guideline recommendations.

Episode 1 | Episode 2 | Episode 3

45
PODCAST EPISODES

56 K
DOWNLOADS

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Social media remains a leading resource for chest medicine updates and clinical advances. CHEST actively engaged on six social media platforms in 2025: Facebook, Instagram, LinkedIn, X (formerly Twitter), BlueSky, and YouTube.

9,850
POSTS

300,956
FOLLOWERS

123,447
INTERACTIONS

92,869
LINK CLICKS

24 MILLION
IMPRESSIONS


Posts	1,991	1,992	3,885	1,596	164
Followers	46,846	163,972	28,525	34,718	1,049
Impressions	2,094,269	8,044,649	7,914,437	1,151,486

Engage with CHEST on social media

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Direct outreach

CHEST directly reaches our audience through targeted email campaigns and newsletters that provide updates on the latest advancements in chest medicine. While newsletters are shared broadly, direct emails are highly customized. For example, emails to fellows about the annual meeting highlighted content beneficial to someone nearing the end of their training. Tailoring content to the individual’s interests and needs is another way we serve our members.

1.8 MILLION

EMAILS SENT

30.4%

OPEN RATE
(compared with industry average of 20.8%)

CHEST also produces a news publication (CHEST Physician^®), advocacy publication (CHEST Advocates), and a variety of newsletters, ranging from targeted topic collection newsletters (asthma, COPD, sleep, and more) to the daily CHEST Today^® and weekly CHEST NewsBrief^® newsletters, which cover general chest medicine news, hot topics, and CHEST-specific news. Produced solely for the CHEST Annual Meeting, CHEST 2025: Inside Look provides coverage leading up to, during, and after the conference.

SIGN UP FOR CHEST NEWSBRIEF »
READ CHEST PHYSICIAN »

420
TOTAL
NEWSLETTER SENDS

56 K
CHEST TODAY
RECIPIENTS

8 K
CHEST NEWSBRIEF
RECIPIENTS

50 K
CHEST PHYSICIAN
RECIPIENTS

4 K
TOPIC NEWSLETTER
RECIPIENTS

Through CHEST’s direct media outreach efforts, members are promoted as subject matter experts providing clinical insight. In 2025, CHEST appeared in the media 419 times as a result of direct outreach and wide-reaching press release dissemination.

NOTABLE COVERAGE

Sleep Apnea Puts Soldiers In Harm's Way – US News & World Report
Read the journal CHEST research »

Health organizations collaborate to address idiopathic pulmonary fibrosis on Rare Disease Day 2025 – MSN via News Medical

Chest physicians say climate change is bad for lung health, so they install solar on HQ – Solar Power World

VIEW ALL CHEST MEDIA COVERAGE »

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Member Communication and Engagement

On the CHEST website

Watching CHEST

Watch highlighted videos

Listening to CHEST

Social media

Top posts

Engage with CHEST on social media

Direct outreach